TABLE OF CONTENTS
Reasons and Objectives Recipe for a Sale   Market Conditions Pricing it Right is the Key   Marketing That Makes Cents   What You Can Do to Help   Increasing Profit Planning the Move   Types of Financing Real Estate Terms

	Money for Investments
	House too Small
	House too Large
	Transferred

	Time (Sell in the least amount of time.)
	Money ( Get the Highest possible net.)
	Convenience (With the least   inconvenience to you and your family.)

	Not always will you agree with that opinion. Since an appraisal (a paid Market Analysis) is required in financing a property, it’s futile to price            a property for more than it is worth .
	Potential buyers won’t even look at overpriced homes, thinking it’s out  of their price range.
	Overpricing tends to dampen the other Real Estate agent's attitude,    making it less likely to be shown.
	Overpricing lengthens marketing time and invariably results in a lower   selling price than would have otherwise been obtained.

After a tour of your house, we will sit down and analyze the current market conditions, and come to an agreement on what price to price your property to get you what you want.

	Input into Multiple Listing Service (MLS).
	Place a Sign in the front yard.
	Place a Key Box in a convenient location for you and the agents.
	Schedule a Tour by our office.
	Mail "Just Listed" material.
	Schedule Either or Both, Public and Broker’s Open

	Create Property Profile.
	Create a Flyer for the flyer box on the sign.
	Create a Flyer specifically for agents to be delivered in your area.
	Add listing to the web sights.
	Upon decision on having Public Open House send out invitations to   possible buyers and surrounding home owners.
	Assisting you with a walk through on items that enhance the sale of the property: Example: Paint, caulking, carpet, earth to wood contact,            Hot water heater (pop-off valve), electrical items (improper wiring).    Sometime suggest having an inspection prior to sale in order to prevent problems at closing or at time of contract.

	Follow-up with agents who have shown property, and report to you the response.
	Every two weeks provide you with a updated CMA (Competitive Market Analysis)
	Revise and update agent and flyer box flyers.
	As necessary advertise in local Real Estate Magazines.
	Follow- up with you and keep you informed of the market conditions         and the progress of the marketing of your property.

	Tidy up the yard , keep the lawn trimmed and edged. Make sure that           it is clean.
	The front door and porch are what buyers see first. Be sure to scrub         and repaint if necessary.
	Front windows, Garages that face front need to have their best foot      forward. Make sure windows are clean, curtains, drapes or mini blinds       are properly installed and working. Garages propose a special concern. Make sure garage doors are in working condition including painting if necessary.

Upon entering the property the following are some things to keep in mind:

	Less is better. You are moving; start packing. Pack up some of the knickknacks. These items are very special to you, this insures there     safety. Remember to minimize the furniture and create proper traffic        flow.
	Kitchens and Bathrooms are special parts of the house. Be sure           that they are sparkling. $20.00 worth of paint and a little elbow grease     save you money and get you a higher sales price.
	Let there be LIGHT. Don’t forget to have all light bulbs in working        order. Let your house give a warming glow.
	Tidy and Clean. Wash dishes, put away clothes, straighten up newspapers, magazines and the mail. Let you house show off its own features. Bedrooms that are neat are inviting. Please make up the         beds. If it’s the children’s room it ok for their stuffed animals to hold      center stage.
	Pets. Most all of us have that special pet. However, it is best if your        pets are put in one central location. There are many reasons for this,         (1) Your pet may escape while the agent is opening the door.  (2) Some people are allergic to animals.  (3) Some animals get too frightened with so many people coming in         and out of their property.
	Give the buyer space. Avoid having too many people present during showings. The buyer will feel like an intruder and will hurry through the house, not seeing the features they are looking for. It is best not to be       home during showings. Allow the Agent (Salesperson) to show your     property (unless they ask for your assistance.) The agent knows what       the buyers needs, wants and desires are and can best emphasize the features of your home.
	Silence is Golden. It is in your best interest to allow your agent to     discuss any terms, conditions or any other factors concerning the sale with the other agent or buyer. Your Realtor (agent) is qualified to bring negotiations to a favorable conclusion with your best interests in mind.

Stand Back and Look at your property as though your seeing it for the 1^st time. We only have one chance to make a good impression.

Have you staged your house? (What you can do to Help).

Pricing

	Review all comparable sales since the listing date. Have other better properties come on the market and sold for less since your listing was taken? If so, there will be no support for your current price when the  appraiser does his work.
	Check out the competition. Know what you are up against.

	Key boxes are the answer. Allowing the agents to access your property without waiting for someone to be home or picking up a key will          increase the number of showings.
	Make sure you are accommodating the agents in times and availability       to show. Is the family cooperating?

	What is financially happening in the market place? How are the           interest rates? Your agent can answer those questions and discuss        them with you.
	Can you help with closing costs or loan fees?
	Ask about Seller-paid buy-downs (3/2/1) on interest rates.
	What loans are most popular or can be used in the sale of your          property. FHA, VA, Conventional or a type of Rehab.

What has sold since your property has been placed on the market?  Compare your property to the ones that have sold. Reevaluate with          your Realtor (agent), and strategies you can put in to place to make          your property more appealing.

	Broker’s Open
	New flyers for the flyer box and to all the agents.
	Target mailings to potential purchasers
	Possible Public Open
	Agent to call previous showing agents and advise of the                     changes in the listing information.

Tracking the new changes will be done and updates will be given to you.

	If you are moving out of town, provide your children with photographs            of their new home and school. Once they know what to expect and          begin to visualize themselves in their new surroundings, they’ll grow         much happier and more cooperative.
	Encourage each child to help in labeling his/her own personal          possessions. Maybe give them colored stickers, this gives them the       feeling that their stuff is not going to be misplaced.
	Allow them to help in the placement of their furniture in there new room.
	Furnish each child with their own Address Book to stay in touch with    friends. It may also encourage them to continue to fill their book in            their new location with new friends.

	Post Office with a forwarding address.
	Charge accounts, credit cards and subscriptions
	Relatives and Friends

	Bank - Transfer funds, arrange check-cashing in new city. Carry          Travelers Checks for ready cash
	Insurance - Notify of new location and change of coverage.
	Delivery people - Cancel newspapers, laundry, etc.
	Utility Companies - Gas, Electric, Water, Garbage, Telephone and       Cable.

	Automobile registrations - Transfer car title, registration, driver’s           license and auto club membership.
	Medical records - Possibly get a referral from your present physician         and dentist, have all your records transferred before you need them.
	Employment for other members or the family. Have previous       employers for spouse and young adults to write letters of       recommendations.
	Defrost the freezer several days before moving. Learn how to move appliances properly to avoid down time.
	If moving with small children or infants take time to double check           on things that make the move easier on them and ultimately on           yourself. Extra diapers, food, snacks, toys and special blanks or           pillows that are familiar. You might carry water from your current          location on the move to ensure stability of the type of water they will          drink during the move. Sometimes it is advisable to start the whole           family on some type of bottle water that is readily available during the         move and for a month or so after the move.
	Take care with important documents, currency and jewelry.                 If you can’t place them in a secure place during the move at least keep     them in a safe place with the family.
	Double check the house from top to bottom once the movers or you         have removed all the boxes and furniture. Sometime we forget things             in closets, cabinets or on shelves.
	Leave keys, garage door openers, pamphlets on appliances             and other items with your Realtor (agent).

	Agent - A person acting on behalf of another, called the principal.
	Appraisal - An expert opinion or estimate of the value of real estate as of a given date.
	Amortization - The systematic payment of your loan over the agreed time. (Mortgage)
	Assessed Value - The valuation placed upon property by a public tax assessor as the bases for taxes.
	Bill of Sale - An instrument which transfers title to personal property (chattels); a "Deed" transfers real property.
	Buyers Agent - A Licensed Real Estate Broker (as agent) who is working solely for the Buyer (the principal) in the purchase of a property. There is a signed agreement which sets out terms and conditions for the services rendered by the licensed real estate broker ( as agent) including how the service will be paid.
	CC&R's - Covenants, conditions and restrictions - A document that controls the use, requirements and restrictions of a property.
	Certificate of Title - A document signed by a title examiner or attorney stating that the seller has a good marketable and insurable title.
	Closing Statement (Settlement) - The computation of financial adjustments between buyer and seller as of the day of closing a sale to determine the net amount of money which buyer must pay to seller to complete purchase of the real estate and seller's net proceeds. Also, "settlement sheet," or "HUD-1".
	Commission - Payment to a real estate broker for services performed.
	Condominium - A form of real estate ownership where the owner receives title to a particular unit and has a proportionate interest in certain common areas. The unit itself is generally a separately owned space whose interior surfaces (walls, floors, and ceilings) serve as its boundaries.
	Contingency - A condition that must be satisfied before a contract is binding. For instance, a sales agreement may be contingent upon the buyer obtaining financing. Also if the buyer must sell his property before qualifying for a new loan.
	Deed - A formal written instrument by which title to real property is transferred from one owner to another. Also, "conveyance".
	Deed of Trust - A security instrument whereby real property is given as security for a debt. A Note is given for a loan, the Deed of Trust is recorded securing the note, giving all the terms and conditions. The Deed of Trust consists of 3 Parties; The Borrower, the Trustee (third party who acts in behalf of the parties), and the Beneficiary (the Lender).
	Due-On-Sale Clause - A clause that requires full payment of the loan when the secured property changes ownership do to the terms of the Deed of Trust. Also known as the Acceleration Clause.
	Earnest Money - Evidence of good faith which is given at time of written offer. Once offer is accepted the earnest money is than deposited on behalf of the purchaser in an escrow account. The escrow account is usually with the Title or Escrow Company named within the contract.
	Equity - The interest or value which owner has in real estate over and above the debts against it. (Sales Price - Mortgage Balance = Equity
	Escrow - A procedure in which a third part acts as a non disinterest person for both the buyer and the seller, carrying out both parties' instructions as     per the contract and assumes the responsibility for handling all the paperwork, recording and distribution of funds.
	Federal National Mortgage Association (FNMA) - Popularly known as Fannie Mae. A privately owned corporation created by Congress to support the secondary mortgage market. It purchases and sells residential mortgages insured by FHA (Federal Housing Authority), guaranteed by the VA (Veterans Administration) or Conventional.
	Fee Simple - An estate in which the owner has unrestricted power to dispose of the property as he wishes, including leaving it by will or inheritance. It is the greatest interest a person can have in real estate.
	Fixture - An item that because of the means of attachment, intent or conformity to the property now passes with the property when sold. EX.: A mirror that has been attached to the wall with molly bolts. Bookshelves that have been placed around a fireplace and permanently attached.
	Graduated Payment Mortgage - A residential mortgage with monthly payments that start at a lower interest rate and increase at a predetermined rate.
	Hazard Insurance - Protects against damages caused to property by fire, windstorms and other common hazards. Most policies also include Contents, theft and liability as well.
	Home Inspection Report - A qualified inspector's report on a property's overall condition. The report usually includes an evaluation of both the structure and mechanical systems.
	Home Warranty Plan - protection against failure of mechanical systems within in the property. Usually includes plumbing, electrical, heating systems and installed appliances.
	Joint Tenancy - An equal undivided ownership of property by two or more persons. Upon the death of any owner, the survivors take the decedent's interest in the property.
	Lien - A legal hold or claim on pro0perty as security for a debt or charge.
	Listing Contract - Between a home owner (as the principal) and a licensed real estate broker (as agent) by which the broker is employed to market the real estate within a given time for which service the owner agrees to pay a commission. Also, "Listing Agreement".
	Loan Commitment - A written promise to make a loan for a specified amount on specified terms.
	Loan-To-Value Ratio - The percentage relationship to the value of the property to the amount of loan (mortgage).
	Market Value - The highest price at which a buyer, is ready, willing and able to buy, (would pay) and the lowest price a seller is ready, willing and able to sell (will take).
	Mortgage - A lien or claim against real property given by the buyer to the lender as security for money borrowed.
	Mortgage Life Insurance - A type of term life insurance often bought by mortgagors. The coverage decreases as the mortgage balance declines. If the borrower dies while the policy is in force, the debt is automatically covered by insurance proceeds.
	Mortgage Note - A written agreement to repay a loan. The agreement that states amount of loan, interest rate, length of payment, amount of monthly payments, late fees and any prepayment penalties. It is secured by the Deed of Trust or Mortgage.
	Origination Fee - A fee or charge for work involved in evaluating, preparing, and submitting a proposed mortgage loan. The fee is limited to 1 percent of FHA and VA loans.
	PITI - Principal, Interest, Taxes and Insurance (Normally what you total payment consists.)
	PUD - Planned Unit Development A community which has been developed with planned usage of the property for residential and commercial.
	Point - An amount equal to 1% of your loan amount. Points are charged by the lender for the investor to increase the yield on the investment to keep real estate market as competitive as other types of investments.
	Prepayment Penalty - Many banks call it Prepayment Privilege : A fee charged to pay off your loan prior to the original date. FHA and VA do not allow this charge.
	Principal - this word has several meanings: a) to denote the most important b) a capital sum lent on interest c) one who appoints an agent to act on their behalf d) either party of a contract
	Private Mortgage Insurance (PMI) - Insurance written by a private company protecting the lender against loss if the borrower defaults on the loan (mortgage).
	Prorate - The accounting of the taxes, insurance, interest and homeowner dues/fees to the day of closing between the seller and buyer. EX: Taxes or owed by the seller from the 1st of the year to the day of closing that amount is credited to the buyer so when taxes come due there will appropriate funds.
	Purchase Agreement - A written document in which the purchaser agrees to buy and the Seller agrees to sell under the stated terms and conditions.
	Realtor - A real estate broker or associate active in a local real estate board affiliated with the National Association of Realtors.
	Regulation Z - The set of rules governing consumer lending issued by the Federal Reserve Board of Governors in accordance with the Consumer Protection act.
	Survey - A map or plat made by a licensed surveyor showing the results of measuring the land with its elevations, improvements, boundaries, and its relationship to surrounding tracts of land. A survey is often required by the lender to assure a building is actually sited on the land according to its legal description.
	Tenancy in Common - A type of joint ownership of property by two or more persons with not right of survivorship.
	Title Insurance - Protects Home Owners and Lenders against loss of their interest in property dues to legal defects in title.
	Title Search or Examination - A check of the title records, generally at the local court house, to make sure the seller has legal right to sell the property and there are no liens, overdue special assessments or other claims that would jeopardize the Buyers interest into the property.
	Transfer tax - State tax, local tax (where applicable) and tax stamps (in some areas) required by law when title passes from one owner to another.

Contact (800) 851-8643 Penny Romito